A fast-growing coffee brand with locations across New York and a thriving eCommerce business, faced a growing problem: content chaos. With a lean in-house team, mounting freelancer coordination issues, and agency partnerships that delivered more invoices than impact, their marketing engine was stalled. By implementing Mowie’s AI-powered marketing platform, Devoción simplified campaign planning, cut content creation and production delays, and reduced costs—while boosting performance and consistency across every channel.
Between Shopify content, Klaviyo campaigns and automations for email and SMS, event promotions, and social media content—a coffee retailer and fast-growing brand in New York City was managing six or more touch points just to run a single campaign.
That complexity meant their one-person marketing lead was buried in requests, managing three freelancers who needed constant oversight. Producing content became a slow, friction-filled process.
Worse, the content often needed multiple revisions to match Devoción’s elevated tone and visual standards.
Attempts to streamline production by hiring agencies didn’t yield better results. Deadlines slipped, brand messaging got diluted, and campaign traction never met expectations. It was expensive—and inefficient.
“It felt like we were always starting from scratch. Even with freelancers and agencies, we spent more time managing the process than launching campaigns,” said Devoción’s Head of Marketing.
Devoción is an early private beta user of Mowie’s AI marketing platform to regain control of their content flywheel—and the difference was immediate.
Mowie’s AI quickly synthesized Devoción’s brand identity by analyzing assets from Shopify, Klaviyo, paid social campaigns, and past event promos. This gave everyone—leadership, freelancers, and the in-store team—a clear, shared understanding of how the brand should sound, look, and connect with each customer segment.
The marketing team no longer had to brainstorm or start with a blank doc.
Mowie populated their quarterly calendar with:
All Devoción had to do was review, tweak if needed, and approve. Scheduling content became a one-click operation.
With integrations across Shopify eCommerce, Klaviyo, and GoGoGuest’s captive portal for retailers, Mowie pulled in real-time behavioral data from in-store guests, online shoppers, and subscribers.
This made it easy to match campaigns with the right audience—whether that meant targeting high-frequency café visitors or reactivating lapsed online buyers.
“We used to guess who to target and hope it resonated. Now we know. And it takes 30 seconds,” shared the marketing lead.
“Mowie gave us what no agency or tool could—speed, brand precision, and content that just performs,” said the Devoción marketing lead.
If you're spending more time managing campaigns than launching them—or struggling to produce consistent, high-performing content across Shopify, Square, Klaviyo, and in-store—Mowie is your marketing sidekick.
We’ll show you how to go from content chaos to creative control. Get in touch.
Start your journey to effortless growth with a free trial or connect with us for a personalized demo.
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