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Frequently Asked Questions

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Full FAQs

What is Mowie?

Mowie helps marketing teams do more with less by combining automation, intelligence, and creativity.

Here’s how

  • No-Code AI Marketing – Our platform makes it easy for any team to launch powerful campaigns without writing a single line of code or copy.
  • Pre-Populated Campaign Calendar – Run your marketing on autopilot with our pre-populated campaign calendar
  • Brand-Trained Content Generation – Mowie learns your brand voice to generate on-brand content and campaigns across channels.
  • Smarter Personalization – We automate and elevate your personalization strategy with AI that adapts to your audience in real time.

Mowie’s content generation process blends cutting-edge AI models with decades of human expertise working with SMB and enterprise-level CPG brands. We start by conducting a deep analysis of your brand’s website, social media assets, eCommerce site, online ordering pages, past digital ads, and creative assets to identify topics and themes that align with your products, services, and target audience.Through advanced data analysis and clustering techniques, we surface the highest-potential informational content opportunities that resonate with your ideal customers. By examining your top-performing content and campaigns, Mowie builds a comprehensive outline covering key topics and sub-topics — forming the foundation for a well-structured marketing program. Every piece of content is crafted to be brand-optimized, engaging, and performance-driven — designed for social media, search engine visibility, and audience conversion.We incorporate high-quality visuals, internal links, personalized offers, and more to ensure each campaign fully meets user intent based on both past and present engagement with your brand.

Who should use Mowie AI?

Every marketing team needs a sidekick.

Mowie is designed for brands and businesses that want to enhance their marketing efficiency without disrupting their existing content workflows. Whether you’re a small team or a large organization, Mowie seamlessly integrates into your process, making it faster and easier to generate personalized, on-brand campaigns at scale

Do you offer a free trial?

Ready to get started? Start now with a 7-day free trial.

Sign up now. Risk free. Cancel anytime.

Are you an established brand? Book a demo call to be considered for our private beta. Spots for our private beta are limited — now’s your chance to get early access. Sign up today to be among the first to use Mowie, trained to your brand’s voice and goals. As a beta participant, you’ll get full control to approve, edit, or remix content — and help shape the future of AI-powered marketing.

How does Mowie use my data?

Elevate your brand's personalization strategy

Mowie uses your brand’s publicly available content, owned assets, and campaign inputs to personalize and generate marketing content that stays true to your brand voice and goals. Your data is securely stored, never sold, and used solely to enhance your brand’s creative output. We adhere to strict privacy and security standards to protect your data and brands' information.

Can Mowie help write content and campaigns?

Generate and distribute fresh content daily

Yes. Mowie generates on-brand content and campaigns across channels — including social media, email, SMS, press releases, blog posts and ads. It learns your brand’s voice and goals to deliver ready-to-use content. You stay fully in control with the ability to approve, edit, or remix any piece before it’s published, so every campaign feels authentically you.

Which sizes and image formats are supported by Mowie?

Perfectly Sized, Instantly Created: AI-Generated Images for Every Channel

Our AI quickly creates multiple image sizes for different channels. You stay in control — simply use easy text prompts to fine-tune and perfect each image. No design experience needed, just your creativity.

What is included in each subscription plan?

All subscription plans come with brand-trained image, content and campaign generation, a pre-populated campaign calendar, target segment personalization, and user controls for approving, editing, or remixing content. The primary difference between plans lies in the number of content or campaigns delivered per day, types of content by channel, personalization depth based on available data, and integrations. You'll always have the flexibility to scale as your marketing needs grow.

In which formats is content generated?

Generate, remix and publish

Mowie generates marketing-ready content across multiple formats, including social media posts, email campaigns, SMS messages, paid ad copy, press releases, blog articles, and marketing visuals. Content is delivered in structured, ready-to-publish HTML templates designed for your preferred delivery channels — making it easy to review, approve, edit, and launch without extra formatting or manual work.

How long does it take to typically see results?

Timelines vary by channel, audience size, and campaign goals, here's what you can generally expect based on industry standards for consumer brands.

  • Email Campaigns: Results Window: 24–72 hours after send (open rates, clicks, early conversions).Recommended Cadence: 1–2 marketing emails per week; increase cadence during key events (e.g., Valentine’s Day, Mother’s Day, Black Friday) to 3–4 emails around the promotional window.
  • SMS Campaigns: Results Window: 1–24 hours after send (highest engagement usually within the first 2 hours).Recommended Cadence: 2–4 SMS campaigns per month; spike to 1–2 SMS blasts in the 48–72 hours leading up to high-volume shopping events.
  • Social Media Posts: Results Window: 24–48 hours for initial engagement (likes, shares, comments); brand momentum builds over 30–60 days.Recommended Cadence: 3–5 organic posts per week; ramp up to daily posting during promotional periods, major holidays, or seasonal campaigns.
  • Paid Ads (Social + Search): Results Window: 7–14 days to gather meaningful performance data (click-through rates, conversions).Recommended Cadence: Always-on presence; double budgets or refresh creatives leading into major ROI-driving events (e.g., Labor Day sales, holiday gifting season, restaurant week promotions).
  • Press Releases: Results Window: 2–7 days after distribution for media pickups, backlinks, and search visibility.Recommended Cadence: 1 press release per major announcement, product launch, store opening, or seasonal campaign kickoff (timed 5–10 days before the event for maximum exposure).
  • Blog Posts: Results Window: 30–90 days for SEO impact; shorter for promotional posts tied to events.Recommended Cadence: 2–4 posts per month; add 1–2 event-specific blog posts during peak shopping seasons to capture timely organic traffic.

Important ROI-Driving Event Highlights:

  • Plan campaigns 3–6 weeks ahead of major shopping holidays (e.g., Black Friday, Christmas, Memorial Day).
  • Increase email and SMS volume in the week leading up to national holidays and seasonal sales.
  • Refresh paid ad creatives 10–14 days before key events to optimize relevance and performance.Use blog posts and PR to support new launches, seasonal menu updates, or special offers timed to broader trends.
How does Mowie generate brand-focused, high-quality content?

Turning brand insights into high-impact, ready-to-launch campaigns.

Mowie blends cutting-edge AI models with decades of brand-building expertise to create high-quality, personalized marketing campaigns. We start by analyzing your website, social media, eCommerce site, online ordering pages, past ads, and brand assets to uncover topics and themes that resonate with your audience. Through advanced data analysis and clustering, Mowie identifies high-impact content opportunities that align with your products, services, and goals. We study your top-performing campaigns to build detailed, brand-optimized outlines that power compelling content across social media, email, SMS, ads, and SEO.Each campaign is crafted to reflect your brand voice, engage your audience, and drive results — with strong visuals, strategic offers, and smart linking — ensuring every touchpoint fulfills real audience intent.

Can I cancel my subscription?

Cancel anytime, your content stays yours.

Absolutely. You can cancel at any time, and everything you created while subscribed remains yours — with full rights to use, publish, or repurpose it whenever you choose. We’re here if you ever want to come back.

What is your refund policy?

Enjoy a 7-day free trial. After the trial, all sales are final due to external service costs.

We offer a 7-day free trial for each subscription plan so you can experience the quality, flexibility, and value of Mowie firsthand. During the trial, you’ll have access to explore our AI marketing platform's content and campaign generation capabilities and ensure they meet your needs. Because Mowie relies on external APIs and AI services to deliver personalized, high-quality content, we’re unable to offer refunds once the trial period has ended.

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