who we are

Marketing Should Be Smarter, Not Harder

Over the past decade, our team has worked side-by-side with brands big and small — from global powerhouses to local favorites. No matter the size, we kept seeing the same struggles: fractured data systems, untargeted offers, poor timing, and the enormous weight of creating content that truly connects

We didn’t just witness these struggles — we lived them.

While building our first SaaS software company, we experienced first-hand how difficult marketing becomes when information doesn’t flow between tech stacks and channels in real-time. The fragmentation slows teams down, clouds customer insights, and forces brands to rely on generic, disconnected campaigns.

We knew there had to be a better way.

So we built Mowie — an AI native automation and optimization marketing software, so consumer brands and their marketing teams can grow long and lasting relationships with their customers.

Over the past decade, our team has worked side-by-side with brands big and small — from global powerhouses to local favorites. No matter the size, we kept seeing the same struggles: fractured data systems, untargeted offers, poor timing, and the enormous weight of creating content that truly connects

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Our Why

Where Data, Creativity, and Timing Finally Work Together

In today’s world, brands have no shortage of data — but much of it is locked away in siloed systems that don't communicate. Without a full picture of customer behavior, marketers are left guessing — launching campaigns based more on hope than on insight.

We saw the frustration first-hand:
Teams working late into the night, manually pulling reports, trying to build personalization by hand, and ultimately settling for "good enough" marketing.

Mowie is our answer to that struggle — giving brands access to real-time customer signals, effortless content generation, and automation that makes personalization scalable and sustainable.

Read about our technology  →

In today’s world, brands have no shortage of data — but much of it is locked away in siloed systems that don't communicate. Without a full picture of customer behavior, marketers are left guessing — launching campaigns based more on hope than on insight.


We saw the frustration first-hand:
Teams working late into the night, manually pulling reports, trying to build personalization by hand, and ultimately settling for "good enough" marketing.

Mowie is our answer to that struggle — giving brands access to real-time customer signals, effortless content generation, and automation that makes personalization scalable and sustainable.

Read about our technology  →

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Our Mission

Empower Brands to Build Deeper, Lasting Customer Relationships

At Mowie, our mission is simple:

Give every brand — no matter its size — the power to act on real-time customer signals with personalized, high-performing marketing.

Our vision comes to life by combining the latest advances in AI technology with decades of expertise in complex system integrations, seamless data flows, and intelligent audience clustering.

We built Mowie with a performance-first foundation:

The Foundation: Intelligent Technology, Seamless Systems

Real-time data insights

Map and cluster sentiment, message resonance, and behavioral signals across channels to uncover what drives audience engagement and brand lift.

Expertise in complex system integrations

Ensure seamless data flows across platforms, eliminating delays and data silos that slow marketing down.

Advanced data mapping and customer clustering

Identify hidden patterns, behaviors, and audience segments through smart data modeling.

The Output:
Big and Lasting Customer Relationships

Brand discovery and insights

Discover the messages and sentiments that move your audience. We turn behavioral signals into insights that power smarter brand engagement.

Automated and optimized content creation

Effortlessly generate brand-aligned content, by channel that resonates with your customers.

Adapts new customer signals and insights

Continuously improve every content campaign with real-time feedback loops, predictive analytics, and adaptive targeting.

The Result?

Customer engagement that actively listens to customer signals and adapts the insights to your content marketing flywheel.

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Why We Built Mowie

"AI is reshaping what modern marketing teams look like. It’s not just about speed — it’s about elevating quality, reducing burnout, and unlocking what small, focused teams can achieve. Building Mowie is our way of bringing that future to life — one that’s more efficient, creative, and human."

co-founder headshot
Chris O’Connor
co-Founder, Mowie AI

"We lived it. We built our first SaaS company struggling with the same chaos: broken data, disconnected channels, and marketing that felt like guesswork. Mowie is the solution we always wished we had."

co-founder headshot
Jessica Valenzuela
co-Founder, Mowie AI

Connect with our Leadership

Jessica Valenzuela

co-Founder, Mowie AI

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Chris O'Connor

co-Founder, Mowie AI

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Our Mission

About Mowie

Mowie is an AI automation and optimization marketing software that helps small brand teams create big and lasting customer connections.

We understand your brand's digital footprint, automate campaign planning, content creation, and performance optimization — so small brand teams can deliver personalized, high-impact marketing without the manual grind.

Powered by decades of user research, engineering, and experience as data and marketing software builders, Mowie turns customer engagement  into a magical and competitive advantage for your business.

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Our Work