Content Marketing Attribution that Reflects the Full Customer Journey
Content Marketing Attribution that Reflects the Full Customer Journey
Unlock the power of the Causal Inference and Shapley Value models with Mowie's AI Marketing Attribution Hub, where every content and channel gets the credit it truly deserves.
Kinda Sucks Right Now
Your two person marketing team is doing the work of six people with manual workflows that eat up hours just to get the basics out the door.
Your small brand team is not broken. The system is.
Now imagine logging into one hub: seeing your strategy and entire content calendar year mapped out, complete with pro-quality visuals and copy. The best part?
You get variants to review, test, and launch with confidence.
Small brand teams spend hours stitching together data, planning campaigns, and producing content without knowing what’s working.
It transforms your brand’s footprint, engagement insights and purchase patterns into business intelligence that guides Mowie’s content marketing flywheel recommendations.
Because it got stuck in:
- Canva. Figma. Adobe. Google Drive. Dropbox. Somewhere on the internet.
Small brand teams are constantly juggling. Creative assets get left behind, old emails or SMS campaigns get recycled again and again, and there’s rarely enough time to be thoughtful about what you’re actually sending or posting.
Mowie generates your creative assets, optimizes them, and schedules the campaign — so you don’t have to.
Choose from ready-made asset variants or customize your own. It’s entirely up to you.
And it gets better:
Mowie delivers a predictive performance score for every asset, so you can fine-tune before launch and send with confidence.
Most platforms still rely on outdated linear attribution by oversimplifying what actually influenced a customer’s buying decision. That means performance insights are fragmented and misleading, costing your brand momentum.
Mowie uses a Causal Inference and modern Shapley-based model to fairly credit every campaign and content across the journey. In real time, it scores performance and prompts your next move so you can stop what's stalling, remix creative, or scale what’s converting.
You’re posting content, running ads, and launching promos, but with no clear feedback loop, you’re always left guessing. Mowie changes that.
Mowie closes the loop.
It tracks every campaign and creative across all your channels, showing what’s driving awareness, engagement, and conversions.
Even better:
It scores performance in real time and prompts you with what to do next — stop a campaign, remix creative, or scale what’s working.
Mowie’s Content and Campaign Manager Hub delivers a full year’s worth of content and campaigns across your most valuable channels:
Mowie automatically selects the right channels based on where your audiences engage — making it easier to track performance, attribution, and impact across the full customer journey.
But Mowie isn’t just about generating pretty pictures.
It’s about unlocking deep customer insights, weaving them into every campaign, and serving it all in a calendar your team can review, edit, and publish — without the chaos.
Successful brands share one thing in common: they excel at articulating and amplifying their "why." Mowie AI equips you with a comprehensive brand dossier and dynamic 12-month content marketing flywheel, so you can:
Marketing Signals
Mowie's Content Marketing Optimization Hub transforms business intelligence into systematic content calendars
with automated resource planning and optimization.
One centralized brand command center of powerful business intelligence that transforms your digital footprint, customer signals and audience insights into optimized content and campaign recommendations.
All you do is review Mowie’s recommendation, add it to your content and campaign calendar and schedule with confidence.
The AI Marketing Optimization Hub is where your brand’s strategy, signals, and story come together. It’s Mowie’s proprietary content production engine that interprets your brand’s tone, visuals, and goals alongside real-time customer signals.
Crafted with your brand, audience, and goals in mind — Mowie uses business intelligence and AI automation to generate, score, and schedule assets that perform across every channel.
Mowie’s AI Creative Studio is your centralized creative asset command center — fueling your entire content marketing flywheel.
Your brand’s visuals and messaging are key to building awareness, attracting the right audience, and earning long-term trust.
The best part? You stay in control.
Review, edit, and approve every asset before it goes live — or let Mowie handle it automatically as trust builds over time.
Just review the recommendation, add it to your calendar, and schedule with confidence — or let Mowie handle it all for you.
Mowie’s AI Creative Studio gives small teams big creative power. From intelligent asset generation to predictive scoring and campaign scheduling, every feature is built to save you time, elevate your brand, and help your content perform better — with less tools and effort.
Most attribution tools show you the last step. Mowie uses Causal Inference and Shapely models to track every signal, so your content and campaigns finally get the credit they deserve and your next move is crystal clear.
Mowie is the missing link between your brand, your data, and the outcomes that drive growth. Designed for small brand teams in hospitality, retail, ecommerce, and DTC, Mowie helps you make smarter, faster marketing decisions without adding more to your plate.
Mowie’s Attribution Engine gives your team the power to measure what matters most — not after the campaign ends, but while it's happening.
Feature
Advantage: No more guessing which channel, content, or creative made an impact.
Benefit: Track performance across the entire content lifecycle — from concept to campaign to conversion.
Feature
Advantage: Fine-tune your creative strategy with insight into what truly resonates.
Benefit: Identify which creative elements (like visuals, CTAs, or headlines) contributed most to engagement and conversion.
Feature
Advantage: Test smarter, optimize faster, and stop wasting ad spend.
Benefit: Instantly compare variants and learn what content or offer performs better.
Feature
Advantage: Prove what’s driving sales and scale what works.
Benefit: Connect creative assets and campaigns directly to ROI.
FAQs - Private Beta
All four AI engines are functional in beta: Business Intelligence, Content & Campaign Engine, Creative Visual Engine, and Attribution Engine. We're continuously adding features based on beta feedback, so you'll get first access to new capabilities as we develop them.
Mowie is designed and engineered for various consumer marketing roles and business sizes:
- Marketing Directors/CMOs - Get comprehensive campaign oversight and attribution insights across all channels;
- Content Managers - Scale visual content creation without expanding team size or budgets;
- Digital Marketing Specialists - Access advanced attribution data that actually makes sense;
- Small Business Owners - Compete with enterprise-level marketing without enterprise costs;
- E-commerce Managers - Transform product catalogs into compelling lifestyle visuals instantly;
- Restaurant/Food Brand Marketers - Perfect for businesses where visual appeal directly drives sales;
- Marketing Agencies - Deliver more value to clients with integrated AI-powered campaigns;
Whether you're a one-person marketing team or part of a larger organization, Mowie adapts to your workflow and amplifies your capabilities.
Yes! When you upload your original product images to Mowie, you retain full commercial rights to all generated variations and enhancements. We recommend only uploading images you own or have proper licensing for. Mowie's AI transformations become your intellectual property for unrestricted commercial use.
Perfectly Sized, Instantly Created: AI-Generated Images for Every Channel
Our AI quickly creates multiple image sizes for different channels. You stay in control — simply use easy text prompts to fine-tune and perfect each image. No design experience needed, just your creativity.
Mowie plans and creates all your content and campaigns, so your team can focus on driving real growth.
