Slow production cycles. Missed campaign windows. Manual processes that can’t scale. Sound familiar? Here’s how one retailer embraced AI marketing workflows to launch faster and perform better.
The creative process used to be chaos.
For this mid-sized fashion retailer, launching a new collection meant 3+ weeks of coordination between merchandising, marketing, design, and studio teams. Mood boards. Photo shoot scheduling. Product styling. Endless rounds of creative approvals. The result? Late campaigns, overworked teams, and inconsistent execution across channels.
Their team knew they couldn’t scale like this. But they also couldn’t compromise on quality or brand cohesion. That’s when they turned to Mowie's marketing workflows.
The tipping point came in the Fall season campaigns.
The brand missed key sales windows during a pre-holiday push because assets were stuck in post-production. By the time the Instagram carousel went live, the traffic was already on a downswing — and email open rates reflected it.
It wasn’t a lack of creativity. It was a lack of speed and systemization. They needed a new content and campaign creation model or workflow — one that didn’t rely on manual campaign production.
With Mowie, the team rebuilt their approach around automation, creative intelligence, and speed. Here’s how:
Rather than starting from scratch, the marketing team used Mowie's recommended campaign calendar that covered cross-channel content for social media, email, SMS and paid ads.
Mowie also generates three optimized content variants for each recommended campaign with assets — tailored to Instagram, email, SMS, and paid media.
AI-generated visuals replaced time-consuming product photoshoots. Just a few adjustments using Mowie's Creative AI Studio, the retailer produced on-brand lifestyle shots, seasonal themes, and product highlights — in multiple compositions and aspect ratios.
Mowie learned the brand’s tone, color palette, typography, and product messaging. Every output reflected their brand identity — consistently, across every channel.
Here’s what changed when a retail marketing team adopted Mowie. From weeks of manual work to automated campaigns in under 48 hours — the performance impact was clear.
Mowie didn’t just automate busywork. It enabled a new way of working. Instead of asking, “How long will it take to build this campaign?”, marketers now ask, “Which version performed best — and how can we remix it?” Read Hubspot's 2024 AI Trends for Marketers.
This use case reflects a broader shift happening in retail and DTC marketing. AI marketing workflows aren’t the future — they’re the now for teams that want to stay agile, perform better, and make smarter use of their time.
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